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Project Overview

Castle Lite launched a new (bigger) can, with a unique designed surface area, for added grip. Urban exploration was the theme – grip of the city juxtaposed against grip of the can. Influencers used in this digital; campaign, in the runup to the TVC which featured parkour style action.

 

Services offered

Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Influencer Selection/Engagement, Talent Management.

 

Application

Digital

 

Talent deployment

Ofentse Mwase (DOP), Tyrone Bradley (photographer), Alexander Higgins (Drone Operator), Jesse Mann (Video Editor), Cast/Influencers (Tshepang Mollison, Fred Kayembe, Dan Nash, Anthony Bila)

 

Client

Ogilvy CPT // Dirk Agenbag (Creative Director), Sharon Martin (Producer), Nicole Smith (Account Director)

 

Deliverables

3 x 30sec Videos // 100 x Photos