Castle Lite launched a new (bigger) can, with a unique designed surface area, for added grip. Urban exploration was the theme – grip of the city juxtaposed against grip of the can. Influencers used in this digital; campaign, in the runup to the TVC which featured parkour style action.
Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Influencer Selection/Engagement, Talent Management.
Ofentse Mwase (DOP), Tyrone Bradley (photographer), Alexander Higgins (Drone Operator), Jesse Mann (Video Editor), Cast/Influencers (Tshepang Mollison, Fred Kayembe, Dan Nash, Anthony Bila)
Ogilvy CPT // Dirk Agenbag (Creative Director), Sharon Martin (Producer), Nicole Smith (Account Director)
3 x 30sec Videos // 100 x Photos